Our icons are used to identify key product features and sustainability aspects. They ensure clarity and consistent communication across packaging, marketing materials, and Mootes’ online presence.
Overview of Mootes Icons
| Swiss Made | Products manufactured in Switzerland |  |
| Vegan | Contains no animal-derived ingredients |  |
| Paraben-Free | Free from parabens |  |
| Paraffin-Free | Free from paraffin and mineral oils |  |
| Sulfate-Free | Contains no harsh sulfates (SLS/SLES) |  |
| Natural Ingredients | Made with plant-based and natural raw materials |  |
| Cruelty-Free | Not tested on animals, contains no animal-based components |  |
| Microplastic-Free | Free from microplastic particles |  |
| Silicone-Free | Contains no silicones |  |
| Fragrance-Free | Free from artificial fragrances |  |
| Colorant-Free | Contains no artificial colorants |  |
| Palm Oil-Free | No use of palm oil |  |
| Alcohol-Free | Free from alcohol-based ingredients |  |
| Dermatologically Tested | Tested for skin compatibility |  |
| Sustainable / Recyclable | Eco-friendly, recyclable packaging |  |
Design Guidelines for Icons
To ensure consistency, our icons must follow these guidelines:
- Color Scheme: Icons should be used in monochrome black or white. In exceptional cases, a subtle Mootes brand color may be applied.
- Size: Minimum size for digital applications: 20px | Minimum size for packaging: 10mm
- Placement: Icons are preferably placed on the back of packaging, product pages in the webshop, or marketing materials.
- File Formats: Icons are available in SVG, PNG, and JPG.
Download Mootes Icons (SVG, PNG, JPG)
These guidelines help maintain a consistent visual language for our products.