Our category illustrations serve as strong visual anchors that represent our core product areas in a stylish and characterful way. Each figure is designed in line with our brand identity, using a signature retro-inspired line-art style that conveys confidence, approachability, and a subtle sense of nostalgia.
To reflect the diversity of our target audience, the characters vary in hairstyle, facial features, grooming routines, and clothing – ranging from formal to casual. This creates a balanced mix of identification and inspiration.
The illustrations are used in:
- Category labeling across online and offline communication
- Packaging systems (where applicable)
- Marketing materials with segment references
- Visual brand communication (e.g. social media, lookbooks)
It is essential that all illustrations remain consistent in style, posture, line work, and contrast. The figures should seamlessly blend into the overall visual language of the brand.
| Category | Usage / Role | |
| Beard Care | Bearded man with bow tie – for beard oils and balms |  |
| Shaving | Clean-shaven man with safety razor – for classic shaving products |  |
| Hair Styling | Man styling his hair with a comb – for pomades and hair waxes |  |
| Fragrance | Spraying perfume – for fragrances and grooming products |  |
| Accessories | Man with a glass – for accessories and stylish essentials |  |
| Fig. 5 to follow |